Creating a successful pharmacy brand that resonates with people in your community goes beyond marketing and advertising. Building a brand entails differentiating your pharmacy, working to establish your credibility and making your presence known. Let’s tease these out a little. Differentiation By definition a compounding pharmacy is different to retail or chain pharmacies. A compounding pharmacy can …
Why LDN matters! Many people do not know about the benefits of LDN. LDN is not marketed by the large drug companies because it is off patent and they don’t make money. Therefore many people overpay or worse continue to suffer. LDN matters because many people could benefit. And for your pharmacy, LDN matters because …
The steps below require PK Software version 6.0.0.1 or greater. If required, please contact PK Support at pksupport@pccarx.com and request to update to the latest version of PK Software (note as of 1/31/19, the latest PK version is 6.0.4.0).Veterinary refills also require the date of birth (DOB) to be completed in order to submit a script to …
For security reasons, Rx Mobility uses a highly secure login system to help protect Protected Health Information (PHI). The security at login is similar to that used by the banks. When using your banks website, the bank will ask for your password. Then, the bank sometimes asks you to enter a code that gets texted …
In our June 2017 post, we highlighted that the organic reach of your pharmacy’s Facebook Page was probably in decline. Well now it is official. In January 2018, Mark Zuckerberg clarified Facebook’s position and announced a major overhaul of Facebook’s News Feed algorithm that would prioritize “meaningful social interactions” over “relevant content”. In effect, Facebook has overhauled the …
Facebook overhauls News Feed – Implications for Marketing your PharmacyRead More »
Thank you for attending our PCCA webinar on Rx Mobility. In this webinar we highlighted: The key features of the Rx Mobility and PK Compounder Rx integration. how members are improving their lab’s workflows. Top 4 reasons members choose Rx Mobility. Related Content: If you prefer to read about the Top 4 Reasons, please click here. For more details on …
Top 4 Reasons PCCA Members Choose Rx Mobility – Webinar VideoRead More »
Sometimes it helps to have a short-list of questions and answers for new patient prospects. Below is a list of common questions and answers that we have come across: What is a compounded medication? A compounded medication is a personalized medication created specifically for you based on your custom prescription to meet your needs. Your …
In 2017, an estimated 1,680,000 new cases of cancer will be diagnosed in the United States and 600,000 people will die from the disease. In 2017, The National Cancer Institute estimated that 15.5 million people were living with cancer of any site in the United States. “Living with” being defined as in treatment, remission or cured and …
Google AdWords Overview Google has indexed the web and built a strong advertising platform on matching a Google user’s search query with a list of matching websites. Google is the largest search platform comprising over 75% of all searches world-wide fielding more than 3.5 billion search queries every day. Google is considered the leader in paid …
Marketing your Community Pharmacy – Facebook Ads versus Google AdWords!Read More »
After analyzing over nearly 100 pharmacy websites, we came to a conclusion on what comprises a great pharmacy website. The website should be modern and look good. The website should offer core functionality likes refills and transfer scripts. Plus tell patients about your people, your services and provide contact information. Refill Assistant Website has been …
NEW: Refill-ready websites for community pharmaciesRead More »
The digital essentials for your independent community pharmacy.
