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Desmond Byrne

Curbside script pick up

COVID-19: Change the dispensed message to reflect new collection methods

Custom Script Ready Message To facilitate pharmacies that have modified their collection/delivery procedures as a result of COVID-19, there is now the ability to add a custom script ready / completion message. Once configured, the message will appear in the templates (viewable when when the Mark as Complete button is pressed in the Pharmacy Portal.) …

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COVID-19: Marketing Support for our Pharmacy Customers

Free Facebook Content All of our pharmacy customers remain open for business and have introduced social distancing procedures to reduce the risk to staff and patients. The online & mobile prescription ordering channels are now more important than ever. They can also facilitate the increased number of pharmacies offering free delivery and curbside pick up. We …

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How to define advertising objectives for your pharmacy

Clear objectives for an advertising campaign are essential. Do you want to build a specific part of your business, encourage patients to switch or raise awareness of your pharmacy in your community. It is important to decide before the advertising campaign starts, so that the advertising can be designed to support your goals. Plus the …

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3 Key Steps to Marketing your Pharmacy

Creating a successful pharmacy brand that resonates with people in your community goes beyond marketing and advertising. Building a brand entails differentiating your pharmacy, working to establish your credibility and making your presence known. Let’s tease these out a little. Differentiation By definition a compounding pharmacy is different to retail or chain pharmacies. A compounding pharmacy can …

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