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Desmond Byrne

How to define advertising objectives for your pharmacy

Clear objectives for an advertising campaign are essential. Do you want to build a specific part of your business, encourage patients to switch or raise awareness of your pharmacy in your community. It is important to decide before the advertising campaign starts, so that the advertising can be designed to support your goals. Plus the …

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3 Key Steps to Marketing your Pharmacy

Creating a successful pharmacy brand that resonates with people in your community goes beyond marketing and advertising. Building a brand entails differentiating your pharmacy, working to establish your credibility and making your presence known. Let’s tease these out a little. Differentiation By definition a compounding pharmacy is different to retail or chain pharmacies. A compounding pharmacy can …

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Facebook overhauls News Feed – Implications for Marketing your Pharmacy

In our June 2017 post, we highlighted that the organic reach of your pharmacy’s Facebook Page was probably in decline. Well now it is official. In January 2018, Mark Zuckerberg clarified Facebook’s position and announced a major overhaul of Facebook’s News Feed algorithm that would prioritize “meaningful social interactions” over “relevant content”. In effect, Facebook has overhauled the …

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