Over the last few years, I have come across many compounding pharmacies who have focused on BHRT. The match with compounding is perfect: a natural alternative to mass produced HRT tailored to the individual patient. BHRT is a perfect match between patient needs and compounding pharmacy’s strengths. Behind the perfect match, there are some compelling …
Clear objectives for an advertising campaign are essential. Do you want to build a specific part of your business, encourage patients to switch or raise awareness of your pharmacy in your community. It is important to decide before the advertising campaign starts, so that the advertising can be designed to support your goals. Plus the …
How to define advertising objectives for your pharmacyRead More »
Creating a successful pharmacy brand that resonates with people in your community goes beyond marketing and advertising. Building a brand entails differentiating your pharmacy, working to establish your credibility and making your presence known. Let’s tease these out a little. Differentiation By definition a compounding pharmacy is different to retail or chain pharmacies. A compounding pharmacy can …
Why LDN matters! Many people do not know about the benefits of LDN. LDN is not marketed by the large drug companies because it is off patent and they don’t make money. Therefore many people overpay or worse continue to suffer. LDN matters because many people could benefit. And for your pharmacy, LDN matters because …
In our June 2017 post, we highlighted that the organic reach of your pharmacy’s Facebook Page was probably in decline. Well now it is official. In January 2018, Mark Zuckerberg clarified Facebook’s position and announced a major overhaul of Facebook’s News Feed algorithm that would prioritize “meaningful social interactions” over “relevant content”. In effect, Facebook has overhauled the …
Facebook overhauls News Feed – Implications for Marketing your PharmacyRead More »
Sometimes it helps to have a short-list of questions and answers for new patient prospects. Below is a list of common questions and answers that we have come across: What is a compounded medication? A compounded medication is a personalized medication created specifically for you based on your custom prescription to meet your needs. Your …
In 2017, an estimated 1,680,000 new cases of cancer will be diagnosed in the United States and 600,000 people will die from the disease. In 2017, The National Cancer Institute estimated that 15.5 million people were living with cancer of any site in the United States. “Living with” being defined as in treatment, remission or cured and …
Google AdWords Overview Google has indexed the web and built a strong advertising platform on matching a Google user’s search query with a list of matching websites. Google is the largest search platform comprising over 75% of all searches world-wide fielding more than 3.5 billion search queries every day. Google is considered the leader in paid …
Marketing your Community Pharmacy – Facebook Ads versus Google AdWords!Read More »
Recently, I ran a report on the search engine volume for Hormone Replacement Therapy. I had a hypothesis about organic search and compounding pharmacies that I was researching. I did not expect what I found. According to MOZ a leading keyword search tool, there were well over 1000 ways to search for “Hormone Replacement Therapy for …
Chronic Pain Management Market Chronic pain can range from mild body aches to severe pains associated with conditions like cancer, arthritis, lupus or MS. Treatment is achieved by treating the symptoms, treating the source or a combination of both. The management of pain using medications starts with over the counter analgesics or non-steroidal anti-inflammatory drugs. …
The digital essentials for your independent community pharmacy.
